Communication Workshops

PR 101

• When should I make a news announcement?
• How do I write a press release that will get read?
• What is the trade press looking for?
• What is the business press looking for?
• Should my CEO talk to the press, or should I?
• What is the best way to launch a new product?
• How can my company maintain momentum with the press?

Let us help you conduct your own PR program.

In the current environment many companies today are choosing to keep public relations in-house rather than going the full-service agency route. For those who need to get up to speed on the basics of effective public relations, Galaxy Six offers PR 101, a program tailored for Market VPs, Directors of Corporate Communications and junior marketing executives. PR 101 is the ideal way to optimize your marketing communications budget because it will allow you maximize press exposure while keeping costs down. We will familiarize you with the essentials of successful PR strategy so that you'll know the right answer to the most important questions communications executives.